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UMH Wins Two Awards in 2021 National Mature Media Awards
Marissa Salvesen

By: Marissa Salvesen on July 28th, 2021

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UMH Wins Two Awards in 2021 National Mature Media Awards

award  |  News  |  Aging & Caregiving

National Mature Media Awards 2018

United Methodist Homes (UMH) was a winner in the 30th Annual National Mature Media Awards Program. The program, presented by the Mature Market Resource Center, a national clearinghouse for the senior market, recognizes the nation’s best marketing, communications, educational materials, and programs designed and produced for older adults.


UMH, a local not-for-profit senior living provider based in Shelton, Connecticut, offers independent and assisted living, enhanced assisted living, early memory support, skilled nursing, and short-term rehab. Among the organization’s award-winning communities are Wesley Village (Shelton, CT), Middlewoods of Farmington (Farmington, CT), and Middlewoods of Newington (Newington, CT).


The organization received a Merit Award for their e-book, “7 Myths about Life in a Senior Living Community,” in the category of publications and editorials for senior living. The book provides honest insights to common misconceptions about life in a senior living community. It also discusses the anxiety many people have about making a move and addresses, with transparency, the issues of independence, cost, lifestyle, relationships, differences between assisted living and skilled nursing care, and more. The resource was designed and produced under the direction of UMH Digital Media and Marketing Manager, Tracey Haughton.


“We see many seniors and their families overwhelmed by difficult emotions and misguided assumptions when they contact us for help,” shared Elizabeth Schave-Bemis, Vice President of Sales and Marketing for UMH. “For a lot of people, the idea of moving to a senior living community brings great apprehension about quality of life. Our goal with this book was to offer credible information that would provide a more accurate picture of real-life in a senior living community and promote a greater understanding of its benefits.”  Download the free ebook.


Additionally, UMH was also awarded a Merit Award for their digital publication, “A Legacy of Caring: How Connecticut’s United Methodist Homes Changes Senior Care for the Better”. The article takes a closer look at the legacy of United Methodist Homes's senior living communities in the Hartford area. As stated in the article, “Over the last two decades, these communities have emerged as optimal solutions for seniors looking to continue leading meaningful, active lives in the Farmington and Newington areas of Connecticut while receiving the award-winning care United Methodist Homes is known for.” Read more by visiting the website


All entries were judged by a distinguished panel of mature market experts from across the United States for the overall excellence of design, content, creativity, and relevance to the senior market. To request the 2021 complete list of winners, visit https://seniorawards.com/form_winners_request.html.


To learn more about the UMH mission and longstanding history of care and service to older adults and their families, visit www.umh.org or call 1-877-929-5321.


7 Myths About Life In a Senior Living Community


About Marissa Salvesen

My journey into the world of senior living began when I started working for United Methodist Homes in 2010. Starting as an Activities Director at one of our-winning assisted and independent living communities and then transitioning to Marketing and Promotions Manager for UMH, I now work as the Manager of Mission Development, fostering the Mission and Values of our organization. I love sharing stories about the many ways we build meaningful relationships and enrich the lives of those we serve, and am proud to be part of building UMH’s 140-year legacy of caring. Wondering what makes our communities such special places to live and work? Connect with me and find out!

Our Blog is a 2016 Platinum Generations Award Winner! The Generations Award is an annual international competition for excellence in senior marketing recognizing professionals who have communicated to the 50+ Mature Markets.