Blog Feature

By: Marissa Salvesen on April 24th, 2019

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#UMatterHere Kindness Campaign

wesley village | Crosby Commons | Middlewoods of Farmington | Middlewoods of Newington | lifestyle transitions

We recently rolled out a Random Acts of Kindness Campaign in our UMH communities and have been receiving lots of great feedback on how these simple acts of kindness are making a big difference.

A Random Acts of Kindness Calendar was posted for each of our communities with a month’s worth of ideas for our team members to cultivate kindness. Kindness ideas were customized for our communities and involved simple gestures, such as offering to help complete a project for a co-worker, writing a note to a resident who inspires you, leaving a sticky note with a positive message on the bathroom mirror, or offering to make a cup of coffee or tea for a family member who is visiting. Responses to these small acts of kindness encouraged our team members to think about each other just a little bit more. We believe that it’s important for our team members to show their co-workers that they care about each other and this campaign gave us the opportunity to cultivate that spirit of caring and strengthen our culture.

Along with our kindness calendar, we also offered team activities to our Executive Directors and invited our staff to join us in the Kindness Rocks project. We collected dozens of thoughtful rocks creatively written by members of our team, which will be shared and distributed in a variety of ways across campus and the local community this spring.

For more information about the Kindness Rocks project, visit:


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About Marissa Salvesen

My journey into the world of senior living began when I started working for United Methodist Homes in 2010. Starting as an Activities Director at one of our-winning assisted and independent living communities and then transitioning to Marketing and Promotions Manager for UMH, I now work as the Manager of Mission Development, fostering the Mission and Values of our organization. I love sharing stories about the many ways we build meaningful relationships and enrich the lives of those we serve, and am proud to be part of building UMH’s 140-year legacy of caring. Wondering what makes our communities such special places to live and work? Connect with me and find out!

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Our Blog is a 2016 Platinum Generations Award Winner! The Generations Award is an annual international competition for excellence in senior marketing recognizing professionals who have communicated to the 50+ Mature Markets.