Highly Competitive Market - Case Study

Occupancy levels improved resulting in asset recovery for GE Capital.

$0M

Annual Revenue

$0M

Value

0%

Occupancy with Long Hill Involvement

0%

Regulatory Complications on Transfer

About GE Capital

GE Capital is a sophisticated investor of senior living assets with an overall portfolio exceeding $2 billion. The GE Team has great experience and understanding of the assisted living market. Based upon this experience, the GE Team was concerned about declining asset value relative to declining census, deteriorating facilities and high-staff turnover of its non-performing loan.

“This project tested our ability to market antiquated facilities in a competitive market. Our success relied on packaging a value proposition with monthly fees as a key determinant. ”

David Lawlor
President and CEO - The Long Hill Company

The Challenge

Antiquated facilities & aesthetic

Low Assisted Living Census

How We Helped

The Long Hill Company bolstered on-site leadership, reduced turnover and implemented a targeted census development plan.

The Results

Occupancy improved to over 90%

No regulatory complications

Reduced staff turnover

Successful third-party sale

100% recover of mortgage holder