The 23rd annual National Mature Media Awards recently honored the nation’s best marketing, communications, educational materials, and programs produced for older adults.
The awards program, presented by the Mature Market Resource Center, a national clearinghouse for the senior market, is the largest program of its kind. The awards were created to annually recognize the best materials produced for those who are 50 and older, the nation’s fastest-growing population group. Gold, Silver, Bronze and Merit certificates were awarded in 29 categories.
Categories included marketing communications, publications, educational/training programs, editorial and art/design. Entries included brochures, newsletters, magazine and newspaper articles, web-based and mobile resources, radio and television advertising, books, and annual reports. The winners were selected by a distinguished panel of judges from across the United States, which represent years of expertise working in the mature market. (Editor’s Note: A list of this year’s judges is available at seniorawards.com/2014winners.)
All Gold Award recipients, which represent the top five percent of all entries, were reviewed by a special panel of judges for the 2014 Best of Show Awards. This year's Best of Show winners are Whitney Center Pricing Adjustment 3D Mailer submitted by Love & Company, Club Evergreen Membership Booklet submitted by Martino & Binzer, SHIBA Turning 65 Campaign submitted by Peppershock Media & Idaho Department of Insurance, AARP Smart Driver™ Course submitted by AARP Driver Safety, and be.magazine submitted by be.group. The 24th annual National Mature Media Awards—for materials published or produced during the 2014 calendar year—will be held in the spring of 2015. For entry or sponsorship information, please contact Patricia Henze at email@example.com.
UMH received a Silver Award for their e-book, “The ABC’s of Assisted Living,” in the category of web-based resources and tools for senior living. A collaborative effort of twenty-six different staff members, residents, and family members, the book provides an introduction to the world of assisted living from “A to Z”. It discusses the importance of communication, supporting independence, building relationships, staff longevity and more. (To download the free e-book, visit http://www.umh.org/assisted-living-ebooks-whitepapers.)
My journey into the world of senior living began when I started working for United Methodist Homes in 2010. Starting as an Activities Director at one of our-winning assisted and independent living communities and then transitioning to Marketing and Promotions Manager for UMH, I now work as the Manager of Mission Development, fostering the Mission and Values of our organization. I love sharing stories about the many ways we build meaningful relationships and enrich the lives of those we serve, and am proud to be part of building UMH’s 140-year legacy of caring. Wondering what makes our communities such special places to live and work? Connect with me and find out!
Connect with Marissa Salvesen
Our Blog is a 2016 Platinum Generations Award Winner! The Generations Award is an annual international competition for excellence in senior marketing recognizing professionals who have communicated to the 50+ Mature Markets.